Cycle of Care at Supply Nation Connect 2025

Walking into Supply Nation Connect this year, we knew we were bringing something different. Ningana Services is more than a sanitary bin provider — through our Cycle of Care initiative, we are weaving cultural wisdom, women’s wellbeing, and corporate responsibility into one powerful story.

What we didn’t anticipate was just how deeply this story would land.

The Heart of the Story

Cycle of Care is simple but transformative: for every sanitary bin serviced, a portion of profits flows back into Indigenous women’s charities in that local area. Beyond compliance, it’s about care. Beyond contracts, it’s about connection.

When we shared this with executives at Supply Nation Connect, something shifted. We weren’t just talking about waste management — we were talking about dignity, resilience, and healing. Leaders who are often used to metrics and KPIs responded with emotion. Some cried. Some hugged us. Many said, “This is the kind of story we want to stand behind.”

Why It Resonated

Corporates are seeking more than suppliers — they’re looking for partnerships that matter. The Cycle of Care isn’t just a program; it’s a movement. It connects the everyday action of servicing a sanitary bin with cultural and community healing. It’s women’s business led by women, carried with cultural integrity.

This emotional connection is our unique strength. As one executive told us, “It’s rare to see a service that ticks compliance boxes and speaks to the heart. That’s why this stands out.”

What’s Next

The response at Supply Nation confirms that Ningana Services and the Cycle of Care are ready to scale. Our next steps will focus on:

• Partnerships: Building with corporates who see the value of aligning with Indigenous-led initiatives.

• Education: Using QR codes on every bin to connect women to cultural knowledge, resources, and stories.

• Impact: Tracking and sharing how each contract supports Indigenous women’s charities locally.

We left Sydney with more than business cards — we left with the affirmation that our work is not only needed but wanted.

Closing Reflection

Cycle of Care is proof that even in boardrooms filled with suits and strategy, a story rooted in culture and care can cut through. This isn’t just about bins. It’s about belonging, healing, and ensuring that women — and their stories — are not forgotten.

Together, we’re creating a cycle worth being part of.